Due to the C-situation of the recent years, creativity really has been put to the test. As both humans and as business owners, we’ve had to be creative. And that’s exactly why we, together, with Baskets and Makers Unite, wanted to celebrate creativity.

We’ve created the campaign ‘Creativity Saves’ where we gave creatives a platform to share their stories. They told us how they keep their head afloat during these tough times. Like Ron Simpson, Bas Kosters or Thami from Makers Unite. Go and check all of the Stories!

We created the Creativity Saves clothing line which consists of a long sleeve, a t-shirt and a vest. The logo consists of three buoys, representing the collaborating brands. And of course, the main function of a buoy is to keep your head above water.

The items can be purchased at baskets-stores.com. All proceedings go to the Creative Lab from Makers Unite. This is an eight week program for newcomers in the Netherlands, giving them the opportunity to kick-off their professional career in the Dutch creative industry.

Creatives helping other creatives.